To promote new communication features within Autodesk’s construction project management software, my team and I partnered with product marketing on compelling campaign messaging.

My team and I also created cornerstone assets, including an eBook featuring customer insights captured at Autodesk University; a submittals guide; and a case study. I worked with demand gen to distribute these assets over content syndication, paid social, email, and other key channels.

In just one fiscal quarter, the campaign surpassed:

• 3500+ leads

• 6 figures in pipeline sourced

• 80%+ ROI