I spearheaded the development and promotion of a marquee construction data trends report with Deloitte Access Economics.

The report was atomized into a webinar, blog content, podcast, and regional variations, further boosting its impact and providing demand gen teams with a variety of assets to promote.

Within 12 months, the campaign surpassed:

• 2500+ leads

• 7 figures in pipeline sourced

• 100% ROI