At Autodesk, my team and I regularly co-created content with customers to provide authentic insights and increase reach.

One of our most successful assets was “The Construction Executive’s Guide to Protecting Margins,” featuring construction industry thought leaders from general contractor, specialty contractor, design firms, and owners.

I partnered with demand generation to share this asset out on owned and paid channels, and encouraged customers to share on their channels as well.

As the anchor piece of a campaign targeting construction executives, the guide generated 15K+ leads during its time in market, and drove 6 figures in pipeline in 2024.