At Autodesk, my team and I regularly co-created content with customers to provide authentic insights and increase reach.

One of our most successful assets was “The Construction Executive’s Guide to Protecting Margins,” featuring construction industry thought leaders from general contractor, specialty contractor, design firms, and owners.

I partnered with demand generation to share this asset out on owned and paid channels, both standalone and as part of a curated resource center. Plus, this asset was further atomized into social posts, social cards the executives could share, a blog post featuring top takeaways, and a podcast roundup where guests were posed the same questions as construction executives.

During its time in market, the guide generated 15K+ leads and drove 6 figures in pipeline in 2024.