I apply data-driven insights and performance metrics to campaign strategy, guiding what content we create and how to reach our target audience.

I map content to the customer journey using audience insights, personas, messaging, key segments, competitive intelligence, and feedback from customers and internal domain experts.

I monitor KPIs like leads, MQLs, and ROI once a campaign is live, and regularly connect with stakeholders on where to optimize performance.

I regularly collaborate with product marketing, brand, demand, and ABM to craft compelling stories and campaigns.